Camp Half-Blood 2019

Statement about Camp Half-Blood

Beginning with the 2019 summer camps, Between the Pages, a non-profit organization founded by former BookPeople employees Topher Bradfield and Isaiah Apfel, will operate Camp Half-Blood Austin Branch within the larger Camp Victory family of mythological literary camps. BookPeople CEO, Elizabeth Jordan, says: “BookPeople has been proud to produce Camp Half-Blood Austin Branch for the past thirteen years. The camp has inspired the love of reading in countless kids, some of whom travel thousands of miles each year to attend. We are excited to see how the program thrives and expands under the direction of Between the Pages.”

“We look forward to continuing the tradition of creativity and excellence we created at BookPeople with Camp Half-Blood, while striving to ensure that more children around Austin have access to the immersive literary summer adventures that parents and campers have come to love over the past thirteen years,” says Between the Pages founder, Topher Bradfield. “As a result of this agreement, we are excited to return to McKinney Falls State Park this year.” McKinney Falls State Park replaces the previously announced location for Camp Victory.

The mission of Between the Pages is to use books as tools to immerse at-risk and avid readers in an engaging recreation of their favorite books, fostering literacy, creative play, and cooperative problem-solving. Along with year-round programming at Austin-area schools, Between the Pages will be running all of their summer camp programming, including Camp Half-Blood, under the Camp Victory umbrella. In addition to the beloved Percy Jackson series, Camp Victory will also focus on the Rick Riordan Presents family of books featuring diverse cultures and characters with exciting perspectives and storylines. For more info about Between the Pages, Camp Victory, Camp Half-Blood, and the staff and Board of Directors, please visit

Elizabeth Jordan
BookPeople, CEO